The new knitting

Have you heard? Knitting is no longer the hot new trend. No, the latest thing--the new knitting--is caking. You might know "caking" as baking cakes. (Seriously, has language become so cumbersome that we can't just say cake baking? Or is this a common British term?)

I'm always suspicious of press releases like this that try to declare broad movements out of possibly inconsequential data. For example, the study states that 34% of those in the UK under the age of 25 describe baking cakes as sexy and trendy. Sexy? Really? This is just someone's way of trying to sell more baking supplies, right?