Lost in the supermarket

Someone in my Twitter stream mentioned enjoying Little Debbie Christmas Tree Brownies, which reminded me of their seasonally available Christmas Tree Cakes (vanilla, thank you). Although I can't remember the last time I had them, I'm very fond of the latter. Suddenly I was planning to go to the grocery store and get some.

On the way home tonight I stopped at Kroger's to get these snacks. I encountered one significant problem, though. I couldn't find them.

I went to the snacks aisles, cookies followed by chips and pretzels, but Little Debbie products were nowhere to be seen. I'm not as familiar with Kroger's set-up as some other grocery stores, so I began roaming aisle after aisle figuring that I'd come upon them sooner or later. No luck. Hmm, maybe they're by the breads and baked goods? Nope.

Perhaps I should have taken this as a sign not to get them. After all, I don't need them and probably shouldn't be eating them, but at this point it had become a mission. Surely they stock the products. I will not leave until I locate them!

I weaved among the aisles awhile more before finally asking a worker where they were. He pointed me back to a display at the rear of the store in the middle of path by the milk and the end of the freezer cases. I was told that the snack cake company pays for this particular spot. I suppose it makes sense to be by the milk, but I probably spent a good fifteen minutes trying to find their products and was unsuccessful. Maybe they should rethink that placement strategy?

Also, I rule that the Christmas Tree Cakes are better than the brownies.